ID – Article Marketing
Article Marketing Is a great way to get free traffic to your website.
Article Marketing can get your Infinity Downline business free traffic and sales, and it also improves your search engine rankings by having more links back to your site.
Some Useful Article Directories
The (3) Keys to Article Marketing:
1. Create great, original content to position you as an expert in your niche.
2. Create great, original content that does not “sell” or promote in your article body content, but provides
useful information for your reader.
3. Your Pitch is presented in the resource Box with link to your site.
Each article you submit contains different components and sections. While some sections carry more weight than others; each section must be crafted with care and foresight. A truly great article can increase traffic to your website. An article is divided into the following sections:
* Article Title
* Article Keywords
* Article Summary
* Article Body
* Article Resource Box
Each one of these sections will be examined in upcoming editions of this series, but a few general ideas apply to each one:
1. Proof your Work: Credibility and expertise in
your article’s subject matter can be diminished by
typos or grammatical errors in any part of your
article. Here’s a proof-reading tip: Read your
work out loud. Often times this will help you
catch mistakes you missed while reading the
article to yourself silently.
2. Keep Your Audience in Mind: If you are writing
an article on a technical topic, it’s fine to
use technical terms, but be wary of alienating
a wider target of readers with information they
may not be ready to understand or digest.
3. Keep An Ace Up Your Sleeve: Always keep a tidbit
of important information in reserve to make your
readers want more. Remember, your article can
generate traffic, so use the Resource Box to
entice your readers to click on your website
link.
4. Be Clear and Concise in Your Writing: A 500 word
article will always out-perform a 1000 word
article. You are writing for a medium that
embraces instant gratification: the Internet.
Keep your articles clear and concise, so the
reader can quickly comprehend the quality
content you are sharing.
In traditional copywriting, your headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: whether or not a human purchases it.
Article marketing success on the internet must take into consideration how the article is found by readers.
Myth: Most people will read your articles because
they came to a website and started browsing
just like they do if they were at a local
book store.
Fact: Most people search the Internet using one of
the major search engines. They will type in
between 1 to 5 keywords that are related to the
topic of the article or information they are
looking to locate. The search engine will then
deliver results that best match the human’s
interest.
Goal: Find your articles in the search engine results
for the keywords and topics that are most
relevant to the content of your article. Most
search engines give heavier weight to the first
3-5 keywords and a lower priority to the
rest.
The first 3-5 words of your Article Title determine the success of your article in terms of how much traffic your article will generate back to your website. Create keyword-rich article titles that match the most commonly searched keywords for your topic.
You can maximize your article marketing strategy by understanding keyword research and creating keyword-rich, intelligent article titles. You can create massive amounts of traffic to your articles and website thanks to the search engines who love smart, keyword-rich titles.
Article Summary Do’s:
1. Create in Proper Length: Your article summary
should be 2 to 5 sentences long.
2. Give Emotional Benefit: Speak directly to your
reader of the emotional benefits that can be
gained by reading the information in your
article body.
3. Target your Reader: Give your ideal reader
reasons they should continue reading your
article.
4. Include Keywords: Your article summary should
mention at least 3 to 5 keywords relating to
your article topic, using keyword research
tools.
Article Summary Don’ts:
1. Repeat Your Article Title
2. Repeat Your Author Name
3. Pitch You or Your Business
4. Include your URL or E-Mail Address
5. Blatantly Self-promote
6. Create an Article Summary more than 2 paragraphs
or 7 sentences in length.
Here are some HTML tips to get the results you are looking for:
How to Make a URL/Website Address “Linkable”:
* <a href=”<a href=”http://www.your-company-name.com/” target=”_blank”>http://www.Your-Company-Name.com/</a>”>
<a href=”http://www.your-company-name.com/” target=”_blank”>http://www.Your-Company-Name.com</a></a>
will make “<a href=”http://www.your-company-name.com/” target=”_blank”>http://www.Your-Company-Name.com</a>”
a clickable link
* Just substitute your website address into the
above code and now you know how to “link” up
a website address.
How to Create an Anchor Text Link:
* <a href=”<a href=”http://www.your-company-name.com/” target=”_blank”>http://www.Your-Company-Name.com</a>”>
Your Website Address</a> will make
“Your Website Address” a clickable link.
* Use anchor text links sparingly when submitting
an article. Many Ezine publishers have anchor
text link limitations. At EzineArticles.com, you
are only allowed one URL in an article to any one
site. Duplicate URLs in an article body
could lead to your article being rejected.
How to Make Something Bold:
* This code <b>Make my words bold</b>
will make the words between the <b></b>
code “bold”.
How to Make Something Italic:
* This code <i>Make my words italic</i>
will make the words between the <i></i>
code “italic”.
How to Make Something Underlined:
* This code <u>Make my words underlined</u>
will make the words between the <u></u>
code “underlined”.
How to Make a Bullet Point List:
* This code:
<ul>
<li>First bullet</li>
<li>Second bullet</li>
<li>Third bullet</li>
</ul>
will create a list with round bullets
How to Make a Numbered List:
* This code:
<ol>
<li>First point</li>
<li>Second point</li>
<li>Third point</li>
</ol>
will create a list with descending numbers for
each point
