Saturday, February 4, 2012

Surviving the death of still photography

November 8, 2009 by  
Filed under Photography

With the invention of special papers that have memory capability, the age of still photography is nearly dead, well within our lifetime.
Now full video images are viewable on regular paper, and will in a short time replace boring still shots with real action, audio capable
next best thing to being there, high definition videos. Your awesome still shots are almost on their death beds.
Society is already used to learning and watching from video sources, and it will be replacing those beautiful stills you have been
shooting over the years. I know how you feel, as I have shot over 75 thousand pictures all over the world, but while I was doing it
I had a little secret I kept with me. That was my video camera I used to shoot my images and how I did them. Little did I know that
technology was going to kill my still shots marketability back then, I just did it to market my photographs and add a sense of reality
to prospective buyers.
Now looking back, I am thankful that I did, and realize that it will get my images over the next hurtle in technology jumps. You see,
most still photographers look at the megapixels, and Dynamic range that can make better quality images, I was looking at what people
want. If you give folks the choice of a still photo in a frame, and a HD video of that photo being shot, the sounds, and making of it and then
perhaps a slide show of it, for the same price, what do you think they will choose ?
Ah yes, the death of your business is at hand. It was inevitable, VHS tapes, Beta Tapes, Movie rental stores, DVD now Blu-ray, has all seen there
deaths by injection of new technologies. The specialized paper already exists and is on the verge of being released within the next 2 years.
It will be too expensive for most applications, and so another 1-2 years before it becomes a viable affordable media, so You have some time
to transition into a new future of photography. If you do not, well you can survive, but the clock ticked against movie rental stores, vhs tapes, and now
regular DVD, as it will against your still shots. I know, its terrible news, a lifetime of my own photography nearly down the drain, 5 years out
and I will have little to offer the new market with my still shots, and then I can only hope for old school markets that still enjoy that era.
This is why I am reaching out to you with a survival tactic that you must have to survive the next 10 years of technology. You resisted digital
photography , and now you are resisting this. And fine, if thats how you want to go out, but the future will leave you behind if you do not prepare
for it. What is next after that ? Spacial 3 D imagery, and that is already here, but still in its infancy. But It will be the next leap in technology that
will leave your HD Imagery behind.
The moral to the story is , in order to survive the invasive evolution of technology, and its effects on your image business, you have to keep
your photographic eye on the future and stay with it. It is no longer enough to go to a school and learn the latest techniques, and coast on that
comfortable place for more than a few years. If you are in it for the long run, then you must “MAN” up to the constant challenge of technological
incursions that is leaving many business in bankruptcy today, with a lot more to follow tomorrow.
Your acceptance, or denial of this reality is your call, as is the survivability of your image business. Its already knocking at your door by those
who have far more money invested in things you cannot compete with now. Business Is dog eats dog, and it will be hungry for your nearly extinct
business shortly, especially If you are young and just starting out.
Its your future, and you are the captain of the ship. Set your course and navigate to profitable waters before the technological sunami I spoke of
capsizes your photographic vessel !

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